Strong Standard Coaching

Build the Body That Makes You Strong In Every Area of Your Life.

Personalized nutrition, fitness, and lifestyle coaching. Grounded in science. Built around your real life. Designed to make results last.

Watch Before You Apply
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Takes less than 3 minutes.
Book your discovery call instantly after submitting.

Penny E.
★★★★★
Lost 10 lbs and 2 inches in 3 months
Penny E.

"The best money we have ever spent as a family. I am a better wife, a better mother, and a better VP."

Nate W.
★★★★★
Lost 25 lbs in 5 months while raising four kids
Nate W.

"I feel like I am building a new life and an improved one. This has been life-changing."

Randy S.
★★★★★
Lost 60+ lbs and feels stronger than ever at 62
Randy S.

"I feel stronger than I have in a very long time. The payoff has been huge."

385K+ Instagram Followers
The Dr. Joey Munoz Show, 4.8★ Apple Podcasts
As Heard On: Jillian Michaels Podcast
Jordan Syatt Podcast
Andrew Coates, Lift Free and Diet Hard
HALO Talks
500+ Transformations
PhD, Nutritional Sciences, Florida State University
385K+ Instagram Followers
The Dr. Joey Munoz Show, 4.8★ Apple Podcasts
As Heard On: Jillian Michaels Podcast
Jordan Syatt Podcast
Andrew Coates, Lift Free and Diet Hard
HALO Talks
500+ Transformations
PhD, Nutritional Sciences, Florida State University
Does This Sound Familiar

You Know Exactly
Who You Want to Be.
Getting There Is the Hard Part.

You want to feel attractive and fully present with your partner.

You want to be the example of health your kids and family actually see, not just the one you intend to be.

You want to walk into work with the energy and confidence that used to come naturally.

You want to feel genuinely proud and comfortable in your own body. Not perfect. Just good.

The gap between that person and where you are right now is something you feel every single day.

You look in the mirror and the person looking back does not quite feel like you anymore.

The weight has crept up, your energy has dropped, and somewhere along the way you started feeling older and further from the shape you want to be in than you planned.

You want to become the strongest version of yourself.

Not just physically. In every area of your life.

You just have not been able to make it work the way you need it to.

The problem is not your effort.
It is the approach.

"This feels so hard. I am just not disciplined enough."

Most programs are too rigid and too restrictive for how you actually live. When real life shows up, the plan falls apart because it was never built around you to begin with.

"No matter what I try, nothing seems to work for me."

You have read the articles, watched the videos, tried the programs. But the moment progress slows you have no idea why or what to change. Without a real education you will always feel like you are guessing.

"I always self sabotage and fall off."

This is not a willpower problem. It is a consistency and habit problem, and building lasting habits without the right structure and support around you is nearly impossible.

The desire has never been the problem.
You have just never had the right system to back it up.

The Strong Standard Method

The Three Pillars Behind Results That Actually Last.

Most programs give you a plan.
We give you a system.
Here is the difference.

01
🗺️

The right game plan for your actual life

Before we build anything, we get to know you. Your schedule, your work demands, the foods your family eats, how often you travel, how much time you actually have. Then we build your plan around that reality, not an ideal version of it that falls apart the moment life gets busy.

Think of it like a GPS. It does not give you one route and tell you to figure it out. It builds the fastest path from where you are to where you want to go, and when life takes you off course, it recalculates. That is exactly what we do.

02
🎓

Learn to fish, not just follow a plan

Most programs hand you a plan and tell you to follow it. That works until progress stalls or life gets in the way, and suddenly you have no idea what to change or why. We do not just tell you what to do. We teach you how everything actually works so that when things change, you know exactly how to adapt.

Give someone a fish and you feed them for a day. Teach someone to fish and you feed them for life. By the time you are done working with us, you will not need us to hand you the answer. You will already know it.

03
🤝

The kind of support that builds habits for life

We check in proactively every week, adjust your plan when life changes, and stay in your corner every single day. But the goal was never to make you dependent on accountability forever.

Think about brushing your teeth. You did not stop brushing when things got stressful. You do it because it became a habit. That is exactly where we are trying to get you. Consistent. Automatic. Yours for life.

Before we build anything, we get to know you. Your schedule, your work demands, the foods your family eats, how often you travel, how much time you actually have. Then we build your plan around that reality, not an ideal version of it that falls apart the moment life gets busy.

Think of it like a GPS. It does not give you one route and tell you to figure it out. It builds the fastest path from where you are to where you want to go, and when life takes you off course, it recalculates. That is exactly what we do.

Most programs hand you a plan and tell you to follow it. That works until progress stalls or life gets in the way, and suddenly you have no idea what to change or why. We do not just tell you what to do. We teach you how everything actually works so that when things change, you know exactly how to adapt.

Give someone a fish and you feed them for a day. Teach someone to fish and you feed them for life. By the time you are done working with us, you will not need us to hand you the answer. You will already know it.

We check in proactively every week, adjust your plan when life changes, and stay in your corner every single day. But the goal was never to make you dependent on accountability forever.

Think about brushing your teeth. You did not stop brushing when things got stressful. You do it because it became a habit. That is exactly where we are trying to get you. Consistent. Automatic. Yours for life.

Here Is How It Works in Practice

1

Clarify your strategy

We build a fully personalized plan aligned with your goals, your schedule, your food preferences, and your real life constraints. From day one there is no guesswork. You know exactly what to do and why.

"This finally makes sense. I know exactly what I should be focusing on."
2

Build your understanding

We teach you the why behind everything. How nutrition works, why your training is structured the way it is, and how to adjust intelligently when progress slows or life changes. You stop guessing and start making confident decisions.

"I am not just following a plan. I understand how this works."
3

Apply with proactive support

Your coach checks in every week with real feedback, adjusts your plan proactively, and stays available every day through the app. You are never left to figure it out alone.

"I did not fall off this time. Someone was actually paying attention."
4

Adapt when life gets in the way

Progress is never linear and we treat that as normal, not failure. When travel, stress, or schedule changes show up, we adapt the plan with you so you learn to move forward instead of starting over.

"When things go off track, I know exactly how to handle it."
5

Build strength that lasts

Over time you develop the confidence, the habits, and the knowledge to maintain your results independently. Coaching becomes something you value, not something you depend on.

"This feels sustainable. I can do this for life."

Strategy. Education. Accountability. The three things that turn short-term results into a lifetime of strength.

Apply Now

Takes less than 3 minutes.
Book your discovery call instantly after submitting.

Real Results

Real People. Real Results.
Real Life.

Every person you see here had a busy schedule, a history of failed attempts, and a life that did not stop for their health journey.

Ready to write your own story?

Apply Now

Takes less than 3 minutes.
Book your discovery call instantly after submitting.

Is This for You

Strong Standard Is Built for a Specific Kind of Person.

We work with a small number of clients at a time. Getting this right matters to us. Read both sides honestly.

This Is For You If…

  • You are ready to make your health a genuine priority, not just an intention.
  • You have a busy, full life and you need a system that works inside it, not around it.
  • You have tried other programs and you are done guessing. You want to understand how this actually works.
  • You are willing to communicate when you are struggling, not go silent and disappear.
  • You believe in the process even when progress feels slow, and you are ready to trust it.
  • You want results that last because you have built the habits, not because you are dependent on a plan.

This Is NOT For You If…

  • You are looking for a quick fix or a guaranteed number of pounds lost by a specific date.
  • You want someone to hand you a plan and take full responsibility for your results.
  • You tend to go silent when things get hard and wait to be chased rather than reaching out.
  • You are not ready to be consistent yet, and you know it.
  • You are primarily motivated by price and you are looking for the cheapest option available.
The Strong Standard Client

"I am willing to make this a priority, communicate when I am struggling, and trust the process, even when it is uncomfortable."

If you can say that honestly, you are exactly who we built this for.

Apply Now

Takes less than 3 minutes.
Book your discovery call instantly after submitting.

The Team

You Are in Expert Hands.

Every coach on the Strong Standard team holds a graduate degree in nutrition science, exercise science, or a related health discipline. This is not a certification. This is a career.

Dr. Joey Munoz
Ph.D. Nutritional Sciences, FSU
Dr. Joey Munoz
Founder and CEO

Dr. Joey holds a PhD in Nutritional Sciences from Florida State University and has spent his career translating complex nutrition and exercise science into practical systems that work for real people in real life. He built Strong Standard because he grew up in the same struggle his clients face, and he knew the missing piece was never motivation. It was the right system, the right education, and the right support. His work has been featured on some of the most respected voices in the industry, including the Jordan Syatt Podcast, Andrew Coates' Lift Free and Diet Hard, and HALO Talks. He is the coach he wished he had.

Bernardo Lopez
M.S. Body Composition
Bernardo Lopez
Co-Founder and Head Coach

Bernardo is the co-founder and Head Coach of Strong Standard Coaching. He holds a Master's in Body Composition Improvement and helps clients build muscle, lose fat, and optimize performance through an evidence-based approach. His path into fitness started with capoeira, but it was strength training that stuck. The experience of figuring out what actually works, cutting through the noise and finding what the science really says, is what shaped how he coaches today: practical, evidence-based, and built around the real life of the person in front of him. Outside of coaching, Bernardo is a husband and father of two. He is the person who insists on cooking for everyone when guests come over, and yes, the smash burgers are worth it.

The Coaching Staff

Dr. Brent Momb
Ph.D. Muscle Biology

Dr. Brent Momb

Coach and Researcher

Dr. Brent holds a Ph.D. in Muscle Biology from UMass and is an active postdoctoral researcher. He brings the latest science directly into his coaching, helping clients break through plateaus and build strength sustainably.

Ceci Gonzalez
M.S. Body Composition

Ceci Gonzalez

Coach

Ceci holds a Master's in Body Composition and is a certified personal trainer. A lifelong athlete and strength training enthusiast, she is known for her warm coaching style that makes fitness both effective and genuinely enjoyable.

Miguel Mendes
M.S. Sport and Exercise Nutrition

Miguel Mendes

Coach

Miguel is from Lisbon, Portugal and has been coaching for over 6 years. He holds a Master's in Sport and Exercise Nutrition and believes fitness should enhance your life, not consume it. It is about progress, not perfection.

Jacqueline Llovet
Registered Nurse

Jacqueline Llovet

Coach

A Registered Nurse specializing in Women's Health since 1997, Jackie became a coach after her own transformation in her late 40s. She is especially passionate about helping busy parents and midlife women build strength and confidence at any age.

What We Believe

Strength Is Not the Goal.
It Is the Standard.

These are the beliefs that shape every coaching decision we make.

01

We believe strength is not just physical. It is the energy to show up fully for your family, the confidence to lead at work, and the discipline to hold a higher standard for yourself in every area of your life.

02

We believe sustainable always beats fast. A result you can maintain for the rest of your life is worth infinitely more than a transformation you lose in six months. We will never sacrifice your long-term success for a short-term win.

03

We believe education is the real product. Plans run out. Knowledge does not. Our job is not to tell you what to do forever. It is to teach you how this works so you never have to rely on anyone else to figure it out again.

04

We believe your life should not have to stop for your health. The right system works inside your schedule, your family, your travel, and your stress, not in spite of it. If it cannot survive your real life, it is not the right system.

05

We believe the standard you set for yourself becomes the standard your family inherits. Your kids are watching. Your partner is watching. The relationship you have with your own health is becoming the example the people you love most will carry forward. That is not pressure. That is purpose.

Strength is not the goal.
It is the standard.

🛡️ Our Guarantee

The Strong Standard Guarantee.

We are confident enough in what we do to let the work speak for itself.

If after your kickoff call you feel this is not the right fit, we will refund your investment in full. No conditions. No questions asked.

The only risk is not finding out if this is what finally works.

💰
Full Refund
Every dollar returned. No partial refunds. No conditions.
🤐
No Questions
We will not ask you to justify your decision.
Your Next Step

Ready to Build the Body
That Makes You Strong
in Every Area of Your Life?

The next step is simple
and takes less than 3 minutes.

  1. 1
    Complete a short application about your goals and current situation.
  2. 2
    If you are a fit, we will reach out within 48 hours to schedule your discovery call.
  3. 3
    On that call we will build your preliminary plan together and make sure this is right for you before anything else.

Not everyone who applies is accepted. We review every application personally to make sure we can genuinely help you.

Apply Now

Takes less than 3 minutes.
Your investment is protected by our full satisfaction guarantee.

Common Questions

Everything You Need to Know
Before You Apply.

Most programs give you a plan and leave you to figure out the rest. Strong Standard is built on three pillars: Strategy, Education, and Accountability, that work together to make results sustainable, not temporary. We do not just tell you what to do. We teach you how it works so that when the program ends you do not need us anymore. That is the goal.
The fact that previous programs did not work is not evidence that you cannot change. It is evidence that the approach was wrong. Every client who comes to us has a history of attempts. What made the difference was not more willpower or a better plan. It was finally having a system that was built around their actual life, with someone paying attention and catching them before they fell off.
Less than you think. Your weekly check-in takes about ten minutes. Your workouts are designed around the time you actually have, not an ideal schedule. Most clients are surprised by how little disruption the program creates in their day-to-day life. That is by design.
Once you submit your application we review it personally and reach out within 48 hours if we feel you are a strong fit. We schedule a discovery call where we learn more about your goals and build a preliminary plan together. If we both decide to move forward, we onboard you, build your full personalized plan, and schedule your kickoff call. The whole process from application to kickoff typically takes less than a week.
The program is a 6-month commitment. Every client also has the protection of our full satisfaction guarantee. If after your kickoff call you feel this is not the right fit, you receive a full refund within 24 hours. No questions asked.
Yes. This is exactly who we built the program for. We work with lawyers, executives, business owners, and parents who have chaotic schedules. Your plan is built around your travel, your work demands, and your real availability. When your schedule changes, your coach adapts the plan with you. The program was designed to survive real life, not ideal conditions.
Almost always yes. Most people who come to us with significant knowledge still have gaps they are not aware of, a strategy that has not been tailored to their specific body and goals, and an accountability structure that does not catch them when life gets in the way. Knowledge alone has never been the problem. The system around applying it consistently is.
That is the entire point of the program. By the time you finish six months with us you will have the education to understand what your body needs, the habits to act on it consistently, and the confidence to navigate setbacks without starting over. You will not need us to maintain your results. And that is exactly how we measure success.
The Next Step

The Best Time to Start Was Ten Years Ago. The Second Best Time Is Now.

This is the season you have been waiting for. Not because things slowed down. Because you decided they did not have to.

Apply Now

Takes less than 3 minutes.
Your investment is protected by our full satisfaction guarantee.